Business | Finance | Technology on Instagram: "Pedestrians walked past a digital billboard — and saw themselves turn into X-ray skeletons. It was part of Quebec’s “Bone vs Steel” campaign, a shocking reminder of how fragile the human body is next to a car. The display mirrored people in real time before an animated vehicle crashed into their skeleton reflection, revealing how a single reckless step can cost a life. The ad didn’t use fear for drama — it used it for truth. #SAAQ #BoneVsSteel #Road