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Nike - You Can't Stop Us (2020)
This ad is a brilliant piece of editing, of sewing together a split screen of various sport footage. It is a display of diversity. It won the Emmy for Outstanding Commercial - 2021. "We're never alone, and that is our strength," says a narrator. "Because when we're doubted, we'll play as one. When we're held back, we'll go farther, and harder ...
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@viewinghistory on Instagram: "In 2020, this unofficial Nike concept ad titled “Just Do It. Again.” took off online — even though it was never approved or released by Nike themselves. Created as a spec project by the creative studio Lazy Square, the ad reimagined the iconic slogan in a darker, more introspective way. It wasn’t part of an official campaign, but the idea resonated so strongly that it spread across the internet on its own. Sometimes the most powerful ideas don’t come from the brand
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