Movie Memory on Instagram: "Nike: More Than Just a Brand — It’s a Movement Nike is one of the most iconic and influential sportswear companies in the world. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach, and Phil Knight, a middle-distance runner, the company officially became Nike, Inc. in 1971. The name comes from Nike, the Greek goddess of victory — a fitting name for a brand that has come to represent ambition, athleticism, and excellence. From its humble beg