Apr 2, 2025 · We’re shifting from the chaos of the open web to the centralization of information. It’s like the "totalitarianism of search"—one answer, one authority, controlled by algorithms we can’t see.

Jan 5, 2026 · A 2026 search industry forecast based on insights from leading practitioners, exploring how AI will reshape relevance, RAG, trust, and what won’t change.

6 days ago · AI search didn’t arrive all at once, but by the end of 2025, there was no denying the shift. Rankings stopped telling the full story and visibility moved upstream, into AI systems deciding what …

Mar 12, 2025 · Search is no longer confined to traditional search engines but is increasingly fragmented across various platforms: Social media platforms like TikTok and Instagram are becoming popular for …

4 days ago · These nine SEO trends will shape search in 2026, including more AI results in SERPs, a surge in GEO, increased Reddit spam, and more.

Jul 31, 2025 · In May, Google announced the rollout of its new AI Mode for search, which uses a generative AI model (based on the company's Gemini large language model) to give you …

Feb 1, 2025 · As for the future of Google Search, Pichai was confident that we are only scratching the surface. He predicted that Search will experience profound changes, especially in 2025. These …

Read the latest news and updates about Google Search, the product that started it all.

Feb 7, 2025 · As the volume of AI-powered search queries increases and user adoption grows, search behaviors will change.

May 20, 2025 · The search giant laid out its vision for the future of searching the web on Tuesday, introducing a flurry of updates that aim to shift Google’s ubiquitous search engine from being a box...