Sales and marketing - HBR
7 jan. 2026 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
What Salespeople Need from Leaders—at Each Stage of Their …
24 apr. 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …
A New Way to Compensate Sales Teams - Harvard Business Review
15 mrt. 2024 · Managing sales teams has never been easy. It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines. New layers of …
Avoid These 3 Pitfalls When Giving a Sales Presentation
23 jul. 2024 · A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 …
A Great Sales Pitch Hinges on the Right Story
21 mei 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet …
Can AI Assistants Add Value to Your Sales Team?
3 sep. 2024 · AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, …
How CEOs Make or Break Sales - Harvard Business Review
5 mrt. 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.
Companies Are Using AI to Make Faster Decisions in Sales and …
6 jun. 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, …
5 Gen AI Myths Holding Sales and Marketing Teams Back
21 feb. 2025 · He teaches sales management and strategy in the MBA and executive education programs, and has worked with organizations worldwide to develop effective sales …
Sales team management - HBR
17 dec. 2025 · Sales team management Digital Article Prabhakant Sinha, Arun Shastri, Sally Lorimer, and Namita Powers Your strategic accounts are more than just big sales.