The O2 advert aims to reposition the brand with an emotional message. From time to time, brands that have been communicating in the same way for years decide to reset and start anew. Whether it’s to modernize, reach a new audience, or focus on a new commercial strategy.

Highlighting that “oxygen gives you life,” O2’s advert encourages the baby to gather the courage to face a life full of challenges. According to Rachel Swift, Brand and Marketing Director at Virgin Media O2:

“First Breath” is the title of the O2 advert created by VCCP agency, directed by Sam Pilling, and produced by Girl&Bear and Magna Studios. The campaign is narrated by actor Sean Bean. The ad depicts a newborn’s first moments as the English actor encourages them to take their first breath of oxygen.

In this advert, UK mobile provider O2 tells us that they understand that life doesn’t stand still Music: Jamie xx – Loud Places (feat. Romy) This stunning O2 TV ad takes us on a journey through the universe and invites viewers to enjoy everything the world has to offer. The ad Music: Shawn Mendes – In My Blood