6 days ago · SanDisk says goodbye to WD Blue and Black SSDs, hello to new “Optimus” drives Optimus SSDs will continue with the same model numbers that the WD SSDs used.

6 days ago · The Optimus family will be segmented into three lines: elite-performing Optimus GX Pro SSDs, gaming-oriented Optimus GX drives, and Optimus SSDs.

5 days ago · Gone are the familiar names of some of the best NVMe SSDs out there; the WD_Black and Blue drives have been renamed, as per an announcement at CES 2026. Instead, …

6 days ago · Sandisk used CES 2026 to introduce “Sandisk Optimus” as the new umbrella name for its internal consumer SSD lineup. The change retires the familiar WD color branding for …

6 days ago · During CES 2026, SanDisk revealed that it's NVMe SSDs are getting rebranded from WD_BLACK to Optimus. Here's what that means for the company's storage devices.

5 days ago · No more Black and Blue -- SanDisk SSDs are now transforming to Optimus.

5 days ago · All of the new SanDisk Optimus drives use the NVMe interface, though the underlying flash memory and performance architecture differ by tier.