Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Any time distributors consolidate it signals a shift in leverage, but the early betting is that the $34.5 billion deal ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

THE new Harry Potter TV series will be filmed in a £1billion mini-town — complete with school and medical centre.  Producers ...

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...

Fans looking for more Game of Thrones content from HBO will have to wait a bit longer as the network has announced a slight ...

Joanna Gaines recently launched her first solo show, MINI RENI, but viewers will still get a glimpse of her FIXER UPPER ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

Fox had Derek Jeter, David Ortiz, Tom Brady, Michael Strahan and Josef Newgarden, while Amazon trotted out Jeff Fordon, ...

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...