Bernard Baruch said that it’s a recession when your neighbour is out of work (adding that when you’re out of work it’s a depression!). Although the recessions that make the headlines are generally ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business.

In light of the US election result, previously cautious marketers are re-considering their ‘podcast safety’ approach – in particular in advertising against right-wing content to reach younger male ...

WARC Creative Create work that actually works Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks.

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem.

Examines the rise of short-form video, including how it drives reach, attention and amplifies other channels in the media mix.

We all know why we need brands. We know the physical properties of the products we work with, the functional benefits that stem from these, and how they might be translated into communication ...

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