The retailer threw a $10,000 wedding the same week as the $50 million nuptials between Jeff Bezos and Lauren Sánchez.

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.