Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Besides the US and the UK, all other geographies which includes APAC grew by 43.6% Contact Customer Support at ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.