Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

Cleft lip, with or without palate, is among the world’s most common birth defects and rates are highest in Asia, affecting roughly 1 in 500 to 600 births. At Smile Asia’s annual gala in Singapore, ...

Interpublic Group has reduced its global workforce by 2,400 employees, or about 4.5%, since January, as it prepares to be taken over by Omnicom. According to its SEC stock market filing for the second ...

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Bonjour and welcome to Campaign Asia-Pacific's coverage of the Cannes Lions 2024. The Festival of Creativity has started with a promising and dynamic agenda addressing the industry’s most significant ...

From local matchmakers Paktor and Lunch Actually to global dating services like Tinder, Bumble and Coffee Meets Bagel, there’s no shortage of options for Singaporeans looking to leverage online social ...

Campaign India has a freewheeling conversation with Emami Group India's directors and second-generation scions, on the secrets and trials of running a business with three generations from two ...

In 2023, Ogilvy elevated Asian creativity to the global and regional stages, but a bevy of leadership changes could lead to an unpredictable period ahead.

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...