New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

"The company has also seemingly achieved its advertiser-friendly aspirations, generating an all-time high of $31.5 billion in ad revenue for 2023 according to a Business of Apps report. So far this ...

When ChatGPT was introduced in November 2022, the marketing industry became curious of this new piece of creation, turning the AI phenomenon into this innovative, digital marvel. Now that machine ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

It takes a lot of hard work to see results you can live off, and there can be a significant time commitment. The programs and rewards can change relatively quickly, with little or no notice. A dodgy ...

Facilitates the creation of content by allowing brands to easily send products to influencers, review content, and ensure that the content meets campaign goals Provides analytics tools to track and ...

The top mobile marketing automation platforms Mobile marketing automation platforms are software solutions that help businesses automate their marketing campaigns. These platforms provide marketers ...

Who are app investors? App investors are individuals or groups of individuals with the financial resources to support app development, scale, and innovation. App investors come in a variety of guises.

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

Influencer marketplaces: helps to build trust between the brands and their influencers and vets influencers appropriate for target audiences. Growth: provides more data-driven performance marketing, ...

This guide will walk you through what an eCommerce customer acquisition company is, how they work, and how you can benefit from using them. An eCommerce customer acquisition company is a company that ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase ...