This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...