Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

The short-term benefits of long-term thinking.

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

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Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

The Cannes Palme d’Or winner also wrote the sci-fi script for ‘Last Scene’ about a man trying to prevent the extinction of TV ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

See Autodesk’s campaign with Tony Hale as God and LGBTQ+ dating app Taimi’s spots about why you might stay in a relationship.

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.