Facing potential price hikes due to U.S. tariffs, retailers and brands are increasingly shifting their focus towards Europe.

Shein and Temu cut digital advertising in the U.S. and increased spending in Europe, particularly the UK and France.

TikTok has been fined €530 million (approx. US$600 million) by Ireland’s Data Protection Commission for failing to protect EU ...

A new supermarket has launched in the UK and it is expected to rival the likes of Amazon and Tesco, with a trial now running ...

That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...