That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Shein and Temu are aggressively expanding their digital presence in Europe and Latin America amid Trump tariff escalation.

Shein and Temu cut digital advertising in the U.S. and increased spending in Europe, particularly the UK and France.

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

The fast-fashion giant launched an elaborate PR campaign in Washington, hiring at least three high-ranking Trump officials.

Shein and Temu are increasing digital ad spending in Europe, particularly in France and the UK, while decreasing it in the ...

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

Temu and Shein, which significantly expanded their business in the U.S. in recent years, have shifted focus to European ...