Athletes Endorse was built to enable more companies across industries to collaborate with athletes and to ensure activations ...

Brian Kelly and the LSU Tigers have reconstructed the roster in Baton Rouge this offseason with the program attacking the ...

In this new age of college athletics with NIL and the transfer portal, athletes need someone to have their back ...

With college coaches facing pressure to win now, high school football players are taking a back seat to NIL and the transfer ...

Even the richest schools with the largest fan bases can't fully fund revenue sharing and NIL. Here are the hurdles Tennessee faces in this arms race.

The university claims revenue-sharing deals with student-athletes resulting from NCAA settlement of House antitrust case are ...

Norm Roberts says the ever-changing landscape of college basketball — one driven by NIL and the transfer portal — did not ...

LSU coach Kim Mulkey poses with former LSU player and current Chicago Sky guard Hailey Van Lith (2) before the game against ...

However, House settlement leader Steve Berman criticized Trump and retired Alabama coach Nick Saban for what he called “unneeded self-involvement” in the evolving NIL space.

An attorney in the $2.8 billion legal case reshaping college sports said Monday he thinks “the agreement we will reach with ...

The Wisconsin Badgers are holding their own when it comes to recruiting, but they may be at a significant financial ...

The 2024 volleyball Final Four at KFC Yum! Center provided Louisville with an estimated economic impact of $12.7 million while setting records.