Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

When the NBA returns to NBC next season, one of the network's signature voices will be back – sort of. NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...

NBC said in a statement that, through a partnership with Fagan’s family, the network “will use AI voice synthesis technology to re-create Fagan’s voice for select title sequences ...