Across a series of posts on X, formerly Twitter, Ye announced that he has a meme coin on the Solana blockchain. The Yeezy crypto token, YZY, unceremoniously launched on Wednesday (August 20), with Ye offering his followers a link to get involved. "Yeezy money is here," he wrote. "A new economy, built on chain."

The surge toward Ethereum Price $5,000 is showing signs of gathering steam, offering a backdrop to a meme coin frenzy. Amid that buzz, Kanye West’s YZY Coin launch captured headlines, drawing wild speculation.

"Yeezy money is here," Ye wrote in his announcement to X, looking for his more than 33 million followers to join him. "A new economy, built on chain." He added in a follow-up post with a selfie video,