Another big indication that the waist line of culture right now aims low. Imagine you have an iPod mini, preferably metallic ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

2025 is shaping up to be quite the year for Katseye, the Los Angeles-based girl group consisting of Lara, Yoonchae, Daniela, ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

But now, as other Y2K trends roll back around, it seems the nostalgic brand is growing in popularity – along with its trademark piece. The Gap hoodie – a former fashion favourite loved by 90s ...

First, a little context. In 1995, Gap introduced the arch logo hoodie as a kids-only exclusive; in 1998, it migrated to the men’s section, too.