In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

The latest SEC Shorts episode is an ad for the rosterflex jersey, allowing fans to switch out the name and number on the ...

WATCH as SEC Shorts' new video takes humorous jabs at quarterback Nico Iamaleava ahead of the 2025 college football season.

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with ...

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

Tennessee’s starting quarterback trade is official. Joey Aguilar is the team’s Week 1 starter. The Volunteers announced ...