Dr. Phil McGraw was in New York at IAB NewFronts 2025 to tell the media why his fledgling Merit TV will succeed and brands ...

At the judging day in New York, we spoke to jury members about the entries that had the biggest impact on them.

There’s something disarming about watching an industry admit it doesn’t have all the answers. It’s humbling, human, and in ...

As media fragmentation and signal loss reshape advertising, Amazon is betting on AI to stitch the funnel back together. At ...

To harness the power of OOH for your brand, reach out to Mike and the Open Media team today.

How do you provide value when household budgets are squeezed? Dan Perez of Epsilon explains how CPG brands can help give cost ...

There are also four films, each shining a spotlight on a Rubicon flavor within a world of audacious characters, from a cherry ...

At IAB’s NewFronts event in New York, Wurl’s Peter Crofut argues that streaming TV advertisers need to stop focusing solely ...

What does it take to judge the best in marketing? Mastercard’s Pratik Sood and Hasbro’s Jessica Murphy reflect on a day of ...

Verizon Business, sponsor of The Drum Awards for Marketing Americas, is rewriting the rulebook by merging product and ...

In today’s digital-first, interconnected world, brands don’t need to speak to just one audience – they need to engage in ...

As digital video takes center stage, IAB CEO David Cohen reflects on a landmark year for the NewFronts – from connected TV’s ...