From the growth of influencer marketing to how to tackle more with less, it’s been a busy year. Here is my take.

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the growth of ...

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the growth of ...

Waitrose is continuing to see success with its festive rom-com campaign, ‘The Perfect Gift’, as it remains the public’s favourite Christmas ad for a second week running, according to exclusive Ipsos ...

From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications.

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

New data reveals over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists to serve the sales team.

In any conversation about shifting advertising spend, it’s essential to look at data around what brands are spending, who ...

In any conversation about shifting advertising spend, it’s essential to look at data around what brands are spending, who media is reaching and available effectiveness data, as this story explores.

From smashing taboos and democratising marketing, to advocating for a return to quality in advertising, we celebrate the ...