Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS ...

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.