Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

Accenture Song has promoted Junichiro Kurokawa, its long-time Japan head, to lead the agency’s Asia-Pacific business, while retaining his current title as Japan lead. Kurokawa will continue to be ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has includeddropping the Group M brand, “may have been disruptive, but it’s been necessary work ”.

As brands invest in AI tools to engage with consumers, a recent Twilio media briefing in Hong Kong says 60% of people don’t believe brands act in their best interest when it comes to their data.