Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...

Ad Nut has always been baffled of Ad Nut’s human friends’ obsession with a sporting phenomenon where 22 sweaty people kick a ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

Articles written by Saul Parker ...

The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both ...