Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.

Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ...

Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.

Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without ...

YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B ...

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...

The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.

Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...