Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Disney has joined the roulette players investing in OpenAI. It is putting $1 billion into a company that may have $18 billion in annual revenue and plans to spend $3 trillion over the next five years.

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three ...

AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, ...

We’ve updated this guide with information on LinkedIn’s new reserved ad format and the personalization and AI ad creation tools. Using LinkedIn personally is very different from using it for marketing ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, ...