Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

From pithy social posts to epic films, the best advertising showed good range this week.

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

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Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

The Cannes Palme d’Or winner also wrote the sci-fi script for ‘Last Scene’ about a man trying to prevent the extinction of TV ...

See Autodesk’s campaign with Tony Hale as God and LGBTQ+ dating app Taimi’s spots about why you might stay in a relationship.

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

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Brands took to social media to react to the first American pope.