CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

Tonight with John Oliver" introduced the Erie Moon Mammoths as a promotion for the SeaWolves on June 29. With the new name ...

The Detroit Tigers’ Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...

On the May 4, 2025, episode of "Last Week Tonight With John Oliver," the comedian put out a call to Minor League Baseball ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the name ...

John Oliver minor league baseball team rebrand. Oliver embraced the eccentricities of minor league baseball during a recent episode of "Last Week Tonight," offering to rebrand an MiLB franchise ...

John Oliver minor league baseball team rebrand. Oliver embraced the eccentricities of minor league baseball during a recent episode of "Last Week Tonight," offering to rebrand an MiLB franchise ...