Blue Bell is joining a wave of food producers who plan to phase out the use of synthetic dyes. Earlier this month, the Associated Press reported that federal health officials announced ice cream makers across America pledged to remove artificial dyes from their products in less than three years.

After reviving retired flavors Cookie Cake, Bride's Cake and Groom's Cake in May, Blue Bell is continuing to satisfy customer cravings for long-lost treats. Homemade in the Shade, a flavor consisting of the Brenham creamery's Homemade Vanilla ice cream combined with a swirl of chocolate fudge sauce,

Southerners have loved Blue Bell for over a century, since a group of businessmen decided to try their luck in Brenham back in 1907. Today, this classic ice cream and its myriad flavors dot every grocery freezer aisle.