Branding Experts on Decision to Flip Max Back to HBO Max
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The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
We’re not quite there yet, but it sure feels imminent.
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional industry consolidation in a disruptive streaming era.
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
Winter is Coming on MSN1h
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassingO nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called HBO Go, and it was good. In 2014, they renamed the se
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
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