Cracker Barrel simplified its logo by removing an image of a man in overalls. Steak 'n Shake said this meant Cracker Barrel was erasing its heritage.

Cracker Barrel may be launching a new era, but that doesn't mean it hasn't been met with criticism. After the Southern country-themed restaurant chain launched its “All the More" campaign, which brought along a new logo — a hexagon with its name in brown letters at the center — Steak ‘n Shake accused the company of abandoning its roots.