NewFissy, Bethink, and the team that brought the super popular Roblox game, Adopt Me! is founding a studio. It’s called Uplift Games and was officially announced today.

Roblox RBLX announced an expansion of its collaboration with e.l.f. Beauty ELF, making the latter the first beauty brand to test real-world commerce on the platform.

Roblox gamers can now listen to kid-friendly pop songs while playing a game called 'Really Easy Obby'.