Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

So, companies and studios have to work hard to bring in people to their productions, and Roblox has been an answer for trying to do that with the younger generation.