Roblox is free to play, with in-game purchases available through a virtual currency called Robux. How to make a Roblox game? Making a game on Roblox can be a fun and rewarding experience.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.