With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

GAINESVILLE, Fla.(AP) — Florida is seeking a victory at No. 6 Ole Miss on Saturday that would potentially stave off its worst season since 1979. The fanbase would prefer to see the Gators bring back a ...

Laughing matters. It always has. But laughing may matter even more in modern times. Does anyone think that during the Middle ...

Being a leader in the social media space for the last 10 years has been a wild journey as I’ve watched it evolve in real time. Back in 2015, many brands were just starting to come around to the idea ...

Mark Zuckerberg is suing hundreds of people in Hawaii in his effort to create a secluded island. The billionaire spent $100 million purchasing 700 acres of land in the island of Kauai back in 2014 and ...

Ask any parent, and they will tell you that having children is an expensive business. However, it turns out some mums and dads spend vast sums on items their kids don’t need or want. UK parents ...

Jacob Frey and Omar Fateh are among the candidates for Minneapolis mayor who have been working to get even one more voter on their side. Trump demands voting changes hours after major Democrat wins ...

Liverpool vs Real Madrid is the standout fixture in the Champions League this week and there will be plenty of subplots at play beyond the action on the pitch. When two of the biggest clubs in the ...

This valuable study investigates how perceptual and semantic features of maternal behavior adapt to infants' attention during naturalistic play, providing new insights into the bidirectional and ...

An extension for a former North Hill office block described as “grotesque” and “overbearing” has been given the go ahead after it split Plymouth planners. Members of the city council’s planning ...