Nuacht

Disney, Netflix, and others are diverging in their strategies as they fight the next stage of the streaming wars
The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...
Marketing Dive7 lá
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...
Óstáilte ar MSNLíon na míonna: 2
“Just Screams ‘We Don’t Have Faith In This Thing’”: Disney’s Snow White Marketing Strategy Is Reportedly Unusual For $200M+ Tentpole
Disney's marketing strategy for the 2025 Snow Whiteremake is reportedly uncharacteristic for the studio. Set for release on March 21, the upcoming remake of the 1937 Disney musical stars Rachel ...
This exec shredded Disney’s family-friendly marketing blueprint to promote ‘Deadpool & Wolverine’
But Disney chief brand officer Asad Ayaz’s approach for Deadpool & Wolverine succeeded by leaning into what lifers at ...
Marketing Dive10y
Best Western repeats Disney-themed augmented reality strategy to reach teens
s second augmented reality campaign, the chain is partnering with Disney Channel to enable guests to interact ... firms such as Saatchi and Saatchi are able to create sophisticated marketing ...
Deadline.com15 lá
Disney Brings Together In-House Creative Agencies Under Chief Brand Officer Asad Ayaz
EVP Global Marketing for Disney Experiences, will continue to lead the Marketing Center of Excellence, including Consumer Franchise Strategy, Customer Engagement, and Consumer Insight, Measurement ...