News

Disney, Netflix, and others are diverging in their strategies as they fight the next stage of the streaming wars
The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...
Marketing Dive7d
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...
Disney's Dana Walden talks service bundling, linear TV and streaming strategy
Co-Chair of Disney Entertainment Dana Walden detailed the media company’s strategy to build its streaming service in a ...
Disney Brings Together In-House Creative Agencies Under Chief Brand Officer Asad Ayaz
EXCLUSIVE: As Disneyland heads into its 70th anniversary and Walt Disney Studios readies for the summer box office season ...
Marketing Dive4y
Disney, Verizon partner to bring magic of mobile to parks
he said. ?Mobile will continue to play an important role in the overall Disney Parks marketing strategy as phone capabilities evolve and consumer adoption of advanced services grows.? Walt Disney ...