News

Prime Video Ad Tier Surpasses 130 Million US Active Users
Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...
Hosted on MSN27d
Prime Video has 88% of customers on ad-supported plans
In recent years, nearly every major subscription streaming service has introduced an ad-supported plan. But the ad-tier rollout on Prime Video was done a little differently than the rest.
Advanced Television28d
Report: 88% of Prime Video subs on ad-supported plans
The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD ... 9 times out of 10, users will start watching a short-form video over a long-form video.
Broadband TV News20d
Growth for Prime Video and Apple in Kantar’s EoD data
First quarter data from Kantar shows growing consumer adoption of ad-supported streaming ... driving subscriber growth this quarter. Long-time favourite Reacher, (Prime Video) was the most ...
Forbes27d
Netflix Ads Could Continue Growth After Exceeding Earnings Expectations
But it’s Netflix’s still-nascent ad operation that will drive growth going forward ... last year when it converted all Prime Video subscribers to an ad-supported tier. But it represents ...
Marketing Dive1d
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...
Digital Trends7d
NASA+ blasts off on Prime Video — for free
Space fans are in for a treat after NASA launched a FAST (Free Ad-Supported Television) channel on Prime Video for its NASA+ coverage. This means you can now watch live rocket launches ...