New research reveals Gen Z is redefining Britain's drinking culture through mindful consumption and experiential preferences, challenging the notion that young people are abandoning alcohol altogether ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...