“If those agents are ultimately going to do autonomous buying, consumers have to trust them,” Klenoff says. “That means ...

The harder part is making all of this buyable. “Programmatic is easy for agency groups,” Crawford says. “Non-programmatic ...

Jesse Rea, VP, group creative director: “Jealous of the popularity of pickleball, schools and playgrounds across the country ...

The much-loved brands include Heinz, Marmite, Weetabix and L’Oréal. Tesco has launched a new campaign, ‘For the love of it,’ to mark the rollout of its Everyday Low Prices scheme, putting brand ...

Developed by ad agency Leo Burnett Chicago, the campaign stars Christopher Walken and breaks in January across TV, online ...

As we enter a new year, there may be some new arrivals to the professional social media universe. To help those newcomers ...

McDonald’s has responded by calling the lawsuit a distortion and noting that its website has always described the product as ...

The work comes from McCann New York, utilizing realism and comedy.

At CES 2026, the most important signal wasn’t who had the flashiest demo, but which agency systems were being treated as ...

Using the latest generation of AI avatar technology, I created a digital twin. I fed the machine footage of my face, my voice ...

Under the leadership of CEO Piers North, Reach is undergoing a fundamental rewiring of its business model to navigate the ...

Samsung has always been a product company. Phones, TVs, fridges, washing machines, wearables, laptops – the list is long ...