In a Virginia court, the department also proposed that Google be required to share real-time ad bidding data with competitors ...

LightBoxTV sits at the intersection of traditional TV planning and the digital future. As agencies and advertisers ...

iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium ...

The cookie is the headline. The butterfly effect is the story. One Google move, and the entire ecosystem pivots. Again.

A high-performance, powerful, and privacy-first alliance: Built on the combined strength of First-id’s deterministic ...

Adopting trusted third-party data from AudienceProject enables Azerion to tackle the widely recognised industry issue of ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, ...

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, ...

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

Not to be outdone, Meta made headlines of its own with the launch of a stand-alone AI assistant app. Unlike rival tools such ...