Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

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See Autodesk’s campaign with Tony Hale as God and LGBTQ+ dating app Taimi’s spots about why you might stay in a relationship.

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie ...

Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

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Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

Brands took to social media to react to the first American pope.