So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After ...

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

There are tons of great podcasts out there. But, what makes those podcasts great is not only what happens behind the mic. Instead, what sets those podcasts apart is the planning that happens before ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

As any aspiring screenwriter knows, the process of writing a movie script isn’t easy. But if you break it down into its discrete parts—the type of script, a strong premise, solid plot, believable ...

Of all the things a body can write, a great number of them these days require something a little different from the good-old word processor. Podcasts, corporate video presentations, radio and ...