If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...

If you want to become a screenwriter, it’s so important to learn how to write action lines in a script. Action lines take up the bulk of a reader’s attention. It’s where you spell out what’s happening ...

So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

There are tons of great podcasts out there. But, what makes those podcasts great is not only what happens behind the mic. Instead, what sets those podcasts apart is the planning that happens before ...

Of all the things a body can write, a great number of them these days require something a little different from the good-old word processor. Podcasts, corporate video presentations, radio and ...