A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Ryan Gould and Robert "Bobby" Voltaggio say that they are preaching "flexibility" this year, hoping that clients lock in buys ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...