Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

We’re not quite there yet, but it sure feels imminent.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery broke the news today at its Upfront presentation in New York, saying that the switch back to HBO Max ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Max is officially becoming HBO Max again this summer. Here’s why Warner Bros. Discovery reversed its decision.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...