Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion ...

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of ...

Aditi Uniyal and Sunidhi Vijay profile - advertising news, marketing, digital news & updates at Exchange4media.com ...

This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title ...

The US Senate has just delivered a strong message to Big Tech and state-level governments alike: no, you can’t simply freeze ...

ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will ...

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call ...

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not just flashy reach ...

In today’s ‘e4m IndiGenius PR agency’ feature, we explore the journey of the Mavericks and how is it redefining the future of ...

In the previous edition, students from various media institutes had the valuable opportunity to engage in insightful ...

At IPRCCC 2024, communications leaders unpacked how intercultural nuance shapes global PR, from academia to consumer brands ...

Neha Malhotra has been promoted as Vice President - Marketing at Honasa Consumer. She shared the news of her elevation ...