This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to ...

Aamir Khan anchors the narrative with an effortless, mildly self-teasing ease, explaining how swapping a snack nudged him ...

Spikes Asia, APAC’s most distinguished award for creativity and marketing excellence, has revealed its 2026 jury line-up.

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...